Josh Speelziak approached Digital Duck Inc. to design a website for his home building company, Brant New Age Homes. Josh wanted to showcase his home building projects and offer information about his current building projects and home design plans.
Digital Duck Inc. met with Josh to talk about his plans to to assess his current marketing strategies and assets. We could immediately see areas where we could make a difference. Step one was a new logo and identify package for the busy building upstart.
The result was a bold new logo to represent the young builder and help him establish his brand. The new identity will allow Brant New Age Homes to build public recognition and serve as a foundation for online and traditional marketing as the company grows.
The next step was to design and build a website. The new Brant New Age Home site features messaging created to establish Josh’s brand and position him as an “young and energetic home building company that combines modern design principals and green thinking with old-school dedication and attention to detail.”
Kelly Duck, owner and copy writer at Digital Duck Inc. explains the simple objective of the online marketing effort.
“Our goal was to leverage Josh’s family home building dynasty yet set him apart in a way that establishes his unique talents. Josh bring the experience of three generations to the table and compliments the expertise with his own approach to home building. It’s a win-win for his clients and I think we were effective in communicating that advantage.”
The new site includes bold, eye-popping images that are the backdrop for his primary message… that Brant New Age Homes is different.
Mobile friendly, the site responds differently depending on the device it’s viewed on. Google’s increasing penalties for non-mobile friendly websites sends a clear message that websites seeking search traffic need to be mobile friendly. The new Brant New Age Home site will take advantage of the advantages offered by Google as a result.