Stephen Campbell is the 3rd generation in his family business. Growing up in the era of technology and the internet, Stephen understood the value of online marketing and was determined to help his family by pushing for a modern website to market their services.
In business since 1979, Doug Campbell Construction provides heavy equipment services for excavation and grading. They also sell and install new septic systems, repair ailing systems, and inspect septic systems for potential home owners and realtors.
Playing an increasingly greater role in the company started by his grandfather, Stephen wanted a website that paid tribute to his families history and hard work but also took advantage of modern web design features and search optimization.
Stephen met with Digital Duck Inc. to talk about his ideas for a website to replace the failing first generation site. It was clear that Stephen was a hard worker dedicated to his clients and his family. He had some great ideas to build on the success of his families company and wanted an agency that understood his vision. We made some recommendations for the path ahead and proposed a modern new web presence to help Doug Campbell Construction capitalize on their client reputation and successful projects.
The new WordPress website, designed and developed by Digital Duck Inc., takes advantage of modern web design principals and aesthetics. In addition to being mobile friendly, the new site has been optimized for search terms critical to the companies services.
Kelly Duck, owner of Digital Duck Inc., crafted the About Us copy for the website and optimized the new site for selective search terms relevant for the heavy equipment company.
“We wanted to pay tribute to Stephen’s grandfather Doug and the work ethic he established for the company. That work ethic has been passed down through Stephen’s father Mark to his son. It’s that work ethic that defines the company today and is one of the strengths that benefits Doug Campbell Construction clients in 2016.”
The new site showcases the local companies heavy equipment work and also serves as a sales platform for their septic system services.
Click here to visit Doug Campbell Construction